Bottega Veneta is without a doubt one of the hottest fashion houses right now and the entire industry are looking to them for inspiration and clues on the upcoming fashion trends in 2020. But what is the story behind this successful brand? Who is the woman wearing their clothes and what does their collection SS20 look like? Here is all you need to know about the one and only Bottega Veneta.
1. Bottega Veneta is not a name
It was founded in Vicenza, Italy, in 1966 by Michele Taddei, Renzo Zengiaro. Bottega means boutique in italian and Veneta means Venetian. Bottega Veneta consequentially translates into Venetian Boutique.
2. They value individuality
The company’s famous motto, “When your own initials are enough,” expresses the philosophy of individuality and confidence.
3. They are famous for their woven leather
The fashion house’s signature craftsmanship is the intrecciato woven leather seen on many of their leather goods, especially handbags. This style of woven leather is one of the hottest trends SS20.
4. Bottega and Gucci are brand siblings
The brand was included in the KERING Luxury Group, formally known as the Gucci Group back in 2001. Other famous fashion houses that belong to the group include Gucci, Yves Saint Laurent, Balenciaga, Alexander McQueen, Boucheron, Brioni and Pomellato.
5. The fashion house has a new creative director since 2018
Daniel Lee became the house's creative director back in July of 2018. He is also the most recent former director of Ready-to-Wear Design at Celine.
6. Bottega's muse is a working daytime gal
An article published in British Vogue back in February this year concluded that based on their AW19 fashion show Bottega's clothes are designed to fit the busy daytime woman. The article stated: "Bottega’s new woman is clearly an early riser who gets shit done."
7. They are trendsetters
In their AW19 collection there are a lot of chunky boots as well as quilted leather jackets, coats and woven leather goods. All of the above mentioned are huge trends this autumn/winter.